Introducing Outset… New name, same swagger.

Written by: Genesis Wine Group Date: May 30, 2018

New Outset sparkling wine 250ml can design in gold and white.

If you’re perusing the shelves at your local LCBO store this summer, you will note that we’ve evolved our name and our look.

Not to worry though, inside it’s the same inimitable and delicious sparkling wine in a can Canada—and now China—has come to love.

Our new name, Outset, perfectly captures our collective state of mind when we set out to pioneer new and creative winecraft of uncompromising quality. It reflects the courage and resolve we share as we continue our story of innovation and of challenging the dogma of traditional viticulture with wines that exceed expectations while turning established truths on their heads.

The past year has brought much evolution, with Outset outperforming even our own expectations, taking Best in Class in the sparkling category at the 2018 Finger Lakes International Wine Competition and a Silver medal in the tank fermented sparkling category at the 2018 International Wine and Spirits Competition (IWSC).

To celebrate our evolution and the relaunch of Outset, we share this exceptional and historic cocktail recipe with you…

Death in the Afternoon

created by Ernest Hemingway, in 1935

“Pour one jigger absinthe into a Champagne glass. Add iced Champagne until it attains the proper opalescent milkiness. Drink three to five of these slowly.” – Hemingway

  • 1 1/2 ounces Dillon’s Absinthe, made locally here in Niagara, Ontario
  • 4 to 6 ounces iced Outset sparkling wine

Pour Absinthe into flute. Add cold Outset slowly until the signature milky cloud forms, then serve.