Introducing Outset

Canada’s original luxury sparkling wine in a can.

Origin Story

Originally born out of the desire to stand out amongst a very saturated Niagara Wine Market, Outset has established itself as a product rooted in innovation, universally coveted across a variety of refined palettes. 

Leveraging the individual strengths from each member of the Genesis Wine Group collective, the brand launch achieved resounding success. Within its first year, it was approved for distribution by approximately 300 LCBO, Manitoba Liquor and Lotteries, and SAQ locations. It also earned various industry accolades for taste, innovation, and packaging design including a Gold Medal in the Finger Lake International Wine competition. 

In addition to its national launch, Outset also had a successful entre in to the Chinese market partnering with B2B clients such as hotels and restaurant chains. In fact, it was so popular that it sold out within six weeks, and they are already prepping for the next export to the Beijing/Guangdong province. 

Despite challenges to establish credibility amongst the traditions(view) tastes of oenophiles and critics alike,Outset has managed to win over the minds of its’ audience. Backed by superior product quality, a bespoke marketing and product strategy, and the relentless creativity and courage of the Genesis Wine Group, Outset has solidified its position as a market leader. 

Product Highlights

Outset is an aromatic sparkling wine crafted with a kiss of Vidal Icewine. Pale gold with aromas of bright stone fruit and citrus, a crisp acidity runs across the palate to give a lingering and refreshing finish.

A fine balance of sweetness and perlage, the mouth feel is savoury, soft, and smooth. Tickling the palate with a sweet effervescence of peach, apricot, and honey.

Preferred Pairings

Uniquely versatile,Outset is as perfectly paired with citrus-cured salmon gravlax or foie gras, as it is with popcorn, potato chips, or any other accoutrement that pairs with binge watching on the couch.

Below are our teams’ suggestions for perfect parings, no matter the occasion:

Appetizers: duck prosciutto, scallops with potato pancakes and caviar sauce, citrus-cured salmon gravlax, or fois gras with peanut cream and maple jam.

Asian-Fusion: pad thai, mango avocado crab roll, Vietnamese fresh spring rolls, or steamed Chinese mitten crab

Accoutrements: popcorn, frites or poutine, fish tacos, or southwestern egg rolls

Afters: rhubarb tart with orange glaze, stone-fruit panzanella with zabaglione, vanilla semifreddo and orange sorbet terrine, honeyed pears with pine nut caramel and artisanal cheese

Practiced Ritual

Outset is the perfect companion, for any event. Perfect for small gatherings, momentous occasions, intimate conversations, and even one-night stands.

There is no wrong way to enjoy Outset, but there is a rite of passage.

Although Outset is perfect on its own, naked as the day it was crafted, it’s also completely acceptable to enjoy it with frozen fruit, in a cocktail, or through a straw. For a perfect experience, we recommend just two things: a glass and a five-way collaboration with each of your senses.

  1. Reach for a perfectly chilled can – between 4 or 5 degrees Celsius
  2. Listen to that distinct pop as you gently crack open the seal
  3. Observe the aromatic liquid as it sparkles – filling your glass at a 45 degree angle to achieve the perfect bubbles
  4. As you raise the glass to your lips, inhale the escaping bouquet as the aromas unfold
  5. Finally, tilt and enjoy the crisp, refreshing, inspired taste of Outset

Perfect Recipe

Or as Greg Wertsch of Between The Lines Winery refers to it: ‘Heaven in a glass.’

Outset Blood Orange Mimosas

prep time: 5 minutes
serves: 4
Ingredients
2 1/4 cups freshly squeezed (or frozen) blood orange juice
6 cans of chilled Outset sparkling wine

Directions

  1. Pour 1/4 cup of blood orange juice in each champagne flute
  2. Slow-pour to top glasses with Outset to allow the cocktails to mix naturally and maintain effervescence
  3. Garnish with slice of orange and serve

Your Outset Story

What’s your origin story? Snap a photo of yourself enjoying Outset using #OUTSETStory for your chance to win a behind-the-scenes day pass to Between The Lines Winery in Niagara-on-the-Lake, Ontario.

Spend a day exploring the minds the Genesis Wine Group, and experience first-hand the new balance between heritage and modern winecraft.